New branding Instilled for regional law firm

Stockport-based branding and WordPress specialists, Instilled, have completed a rebranding for regional law firm, Harold Stock & Co.

The project included producing a new website and print materials. Inness Mattison, Creative Director at Instilled said:

We spent time with the client to established an understanding of the Harold Stock and their values.  It became clear that the business is known for its friendly down-to-earth approach and it is this that separated Harold Stock from their competitors. The previous brand didn’t reflect these characteristics  and a better sense of business scale also needed to be communicated more effectively.”

Instilled created a ‘HaroldStock’ landscape to better illustrate the geographic roots of the law firm, which has offices in Mossley, Failsworth and Stockport. Graphic elements within the landscapes are used to help illustrate the breadth of services offered. 

The use of illustration is highly distinctive and helps reflect the friendly and approachable nature of Harold Stock & Co. Instilled also developed a full set of brand guidelines for all stakeholders at the law firm in order to police and protect the consistency of the new branding.

Alexandra Newman, Partner at Harold Stock commented:

The Instilled team took time to listen, discuss and understand our  values and this understanding is obvious by the clever way they have created a brand which is highly distinctive, professional but less formal than most corporate firms. We are delighted that our brand which now clearly reflects the scale and scope of the Harold Stock business.”