musicMagpie appoints Journey Further to manage digital PR activity

Stockport-based recommerce business, musicMagpie, has appointed performance marketing agency Journey Further to manage its digital PR and content after a competitive pitch process.

The Leeds based agency will be tasked with improving organic visibility and raising brand awareness with digital PR and content. The agency will be using its performance-driven approach to generate high-quality coverage, improve organic rankings and drive traffic to the musicMagpie’s website.

Founded in Hazel Grove and now headquartered at Stockport Exchange, musicMagpie has grown into a brand with a turnover of £145 million, specialising in refurbished consumer technology and media such as iPhones and iPads.

Liam Howley, Chief Marketing Officer at musicMagpie, said: 

“The team really stood out to us during the process with their highly strategic approach to digital PR, their creativity and enthusiasm for our brand. We can’t wait to get the campaigns up and running, and we’re already seeing some brilliant results from the Journey Further team.”

Commenting on the win, Beth Nunnington, PR Director at Journey Further, said: 

“We’re so excited to be supporting musicMagpie in its next phase of growth. We’ve already had some amazing kick off sessions and discussed some very exciting ideas that we can’t wait to bring to life.”