Manchester United plc (NYSE:MANU) has reached a sponsorship deal witth adidas worth around £750 million.
Adidas, whose North Europe HQ is based at Hazel Grove in Stockport, has reached a ten-year agreement with the comany for a global technical sponsorship and dual branded licensing deal for a minimum guarantee of GBP 750 million, subject to certain adjustments, beginning with the 2015/2016 campaign.
For the 2014/2015 season, Nike will continue in its role of technical sponsor and trademark licensee.
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