Manchester Airport, the UK’s third largest, is joining forces with Birmingham Pride to be one of the sponsors at this year’s event in May.
As part of the sponsorship the airport will brand and name the Cabaret Marquee Stage, which will now be known as The Manchester Airport Cabaret Marquee.
As well as sponsoring the stage, airport staff will be in attendance over the weekend to join the parade celebrations and to shout about its 210 global routes, particularly a new direct route to San Francisco.
Patrick Alexander, Manchester Airport’s Head of Marketing, said: “We are delighted to be working with Birmingham Pride for the first time to support such a worthwhile event.
“We have sponsored other Prides in the UK and thought it was time to widen our reach to showcase the great work undertaken by Manchester Airport, with many of our passengers coming from the Midlands.
“We looking forward to working closely with the Birmingham Pride team on what I am sure will be a world class event.”
Lawrence Barton, Festival Director from Birmingham Pride, said: “We are really looking forward to working with the Manchester Airport team and cannot wait for our partnership to fully take off.
“This year will be bigger and better than ever with a host of exciting announcements to come over the coming weeks and months.
“We’d like to thank Manchester Airport for their support, which helps great causes across the city.”
This year’s event takes place this Spring Bank Holiday on Saturday 27th and Sunday 28th May with tickets available now. Birmingham Pride has taken place for the last 20 years and to date has raised in excess of £200,000. It is a not for profit organisation, and profits raised go to local LGBTQ charities and projects.
Manchester Airport with more than 25 million passengers has over 210 destinations served by more than 70 airlines. With a catchment area spanning as north as Scotland, south to the West Midlands, west to Wales and east to Yorkshire, it continues to add passengers and international routes. In the last year alone it has added direct routes to the likes of Beijing, Houston, Los Angeles, Boston, Mauritius, Phuket, San Francisco and Boston. Manchester is the only UK airport outside of London to offer these routes.
Birmingham Pride is the UK’s biggest two-day LGBT festival, it attracts around 75,000 people. The event begins with a parade through the main city centre streets, viewed by over 50,000 spectators, which then makes its way to the heart of the Gay Village in Hurst Street. The festival hosts headline PA’s, a dance arena, funfair, cabaret marquee with some of the UK’s top drag talent and community market stalls.
As a not for profit organisation, over the last three years we have been able to distribute in excess of £200,000 to support local LGBT charities, organisations and groups.
Picture courtesy of Birmingham Pride – http://www.birminghampride.com/2016-galleries/parade-gallery-2016/