Fernandes Creatives latest client website, a replacement site helping energy-reduction product provider KAST Energy Technologies stand out and stay ahead, has gone live.
This is the latest of a number of projects that Marketing Stockport Members Inness Design and Fernandes Creative have collaborated. The partnership between the two businesses brings together expertise in design & branding with highly experience WordPress knowledge and knowhow
Based in the north west, KAST Energy sell to both domestic and commercial customers in what is a competitive and fast-moving sector. With new providers constantly looking to take a foothold, the team were keen to strengthen their branding and update their website. KAST Energy asked Fernandes Creative to create consistent but flexible branding system and to provide a contemporary website they could update quickly and easily.
Inness Mattinson explained
“Our first step was to take the existing branding and rationalise the use of colours, fonts, and the logo itself. We then created a bespoke set of illustrations to build flexible levels of brand assets. A flexible collage approach makes it easy to slot in different elements to give different messages. On top of this, we designed a series of icons to highlight the various products available.”
Sue Fernandes added:
“With the branding and design side of the project complete, our technical team set to work. Importantly, we spent as much time on behind-the-scenes development as on the appearance of the site. The result was an easy-to-use content management system that means the KAST team can make changes to site content as and when they need.”
KAST Energy Technologies now have distinctive branding they can use in any media, plus a forward-looking and flexible website that functions as a core business tool rather than simply a shop window.
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