Home fitness brand, Northern Gym Equipment has announced it has partnered with John Lewis to retail its home gym equipment via the retailer’s online platform.
The partnership reflects growing consumer demand for high-quality, design-led fitness equipment that integrates seamlessly into modern home, and sits alongside John Lewis’ investment into new in-store Sport and Wellbeing departments, set to complete at John Lewis Cheadle on 26th August.
The Manchester-headquartered brand’s collection has launched online across the full John Lewis website. The range, designed to support control, balance and the way your body naturally moves comprises neoprene dumbbells and kettlebells, dumbbell hands, hip bands, hollow rollers, pilates rings, swiss balls, yoga mats and yoga blocks in classic and contemporary colour hues.
Within its first week of launching at John Lewis online, Northern Gym Equipment was one of the top-performing gym equipment brands, underlining the strong customer demand for trusted, design-led home fitness solutions.
Bimbola Akinloye, Buyer, Fashion Brands: Clothing & Sports at John Lewis Partnership said:
“Our customers want products that fit seamlessly into the way they live today, and home fitness and wellbeing is becoming an increasingly important part of that. It is a key investment category for John Lewis.
“Northern Gym Equipment impressed us with a beautifully designed range, trusted quality and clear understanding of modern lifestyles. They also have the ability to scale and grow distribution as we look to the future.
“We’re delighted to be working together with Northern Gym Equipment to offer John Lewis customers an inspiring new way to create fitness spaces with premium products they’ll love using every day.”
Additional product categories and exclusive John Lewis only fitness bundles will roll out over the coming weeks, giving customers access to curated collections unavailable anywhere else.
Mahavir Singh Nerwan, co-founder and director of Northern Gym Equipment said:
“It’s been a phenomenal start to our partnership with John Lewis, which demonstrates the strength of consumer demand for premium home fitness equipment. Changes in working patterns and lifestyles, with hybrid working, busy family schedules and flexible routines are driving sustained investment in home fitness.
“Today’s home gym isn’t a room hidden away – it’s an extension of the home, designed to reflect personal style as much as performance.
“That’s why we’ve developed collections where customers can choose premium equipment in colourways that complement their interiors. We’re excited to be partnering with John Lewis to make that experience accessible to even more customers.”
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