John Lewis, who has a store at Cheadle Royal, Stockport reported a buoyant Christmas period as sales spiked by 6.9 per cent to £951.3m and increased by 5.1 per cent on a like-for-like basis.
Sales were boosted by an increase in online sales of 21.4%.
John Lewis’s Christmas advertising campaigns have proved popular with audiences and this year’s £7m ‘man on the moon’ advertising campaign didn’t disappoint
Like-for-like sales at Waitrose, which is part of the same group, fell 1.4%.
John Lewis Partnership Chairman Sir Charlie Mayfield said that while the grocery sector is challenging, they group were pleased with the overall results:
“John Lewis achieved another very strong sales performance with impressive growth across all three categories of Fashion, Home and Technology. Waitrose had record trading days leading up to Christmas and good growth online, while like-for-like sales declined overall during the six-week period.
“Click and Collect continued to show the strength of our two brands working together as a proposition for customers, with 35% of John Lewis online orders collected from Waitrose branches. I was particularly pleased to see overall customer numbers increase 5.8% against the same period last year.
“Our performance reflects to a large extent the significant investment we have made in our distribution and IT capability. Despite the fact trade was even more concentrated across a number of very busy shopping days, our operations performed especially well.
“We’re pleased with our overall results, We think they’ll be pretty much in line with the market.”
Sir Charlie added that shop sales in John Lewis’ post-Christmas “clearance” sales had risen 16%.
Source: www.johnlewis.com
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