Instilled rebrand Stockport digital recruiters

Poynton based Digital, IT and Marketing sector recruitment agency, Adria Solutions, appointed Instilled in August for a rebrand and new website, integrated with their CRM.

Following initial meetings on the project in August, it became clear the business had outgrown it’s existing branding. Instilled spent time researching the market and competitors and to gain a strong understanding of Adria and its people before embarking on any creative ideas.

Creative Director, Inness Mattinson, said:

It soon became clear that the core to Adria’s success was their people and the approachable and friendly way in which they do business. It was this understanding that laid the foundations for our brief.

“The new logo uses a rounded and less formal modern font. We used the existing Adria blue to retain some brand heritage and instilled two core brand features into the logo, incorporating a friendly nature in the highlighted yellow smile along with the Adria degree mark which denotes the three sectors of operation and includes the smile element. Combined and used as a degree mark this helps Adria communicate their 360-degree approach to recruitment.”

Central to the rebrand was the development of a new WordPress website. Instilled’s site now has an updated jobs board and an open, easy-to-read layout. The website incorporates Adria’s recruitment CRM, Firefish, making it completely integrated with the company’s day-to-day recruitment operations.

Inness added:

As with all the sites we build at Instilled, special attention is given to ensure that the site is easy to amend, change and grow alongside the business.”

Adria Solutions’ Marketing Manager, Rachael Dunne, has already seen the Instilled rebrand affect their customers’ perceptions of the business. She said:

Since appointing Instilled the business’ brand has been completely transformed. This has made a real positive difference not only to how our clients and candidates perceive us but also within the team here at Adria. The new branding and website genuinely reflect Adria’s core values and we are delighted with the outcome! The team at Instilled took the time to understand how we go about helping our candidates and clients and their thorough research really has paid off. We now have a brand to be proud of and a future proof website which now acts as a central hub for all our outgoing communications.”