Instilled reach the Peak

Stockport’s creative agency Instilled have completed a brand refresh and new website for Peak Translations.

The North West’s premier provider of language services since 1978, with clients ranging from mid-sized exporters of technical goods to multinational financial services organisations.  

The Instilled team have built new multi-language WordPress website that displays content in six languages with a new refreshed design to represent better the business’s core values of being highly professional, approachable and friendly. Instilled worked with Helen White from Marketing Stockport on a complete site rewrite.

The translated website was built using industry-standard tools and provides a cost-efficient platform with greater flexibility for modifications, landing page creations, new language additions and more.

Sue Fernandes, Head of Digital at Instilled, said:

“The site is built in Arabic, Chinese, Spanish, French and German. We configured the site using specialist plugins that enable efficient language version synchronisation, and software updates and which also provide multilingual SEO options for the future.”

Although the Peak logo is unchanged we developed the brand depth in order to give Peak Translations greater gravitas and a stronger more robust business personality. This work established secondary colours, secondary graphics, iconography and illustration and photography and created assets for social media, print and exhibition materials.

Helen Provart MD Peak Translations commented that 

“It has been a pleasure to work with the Instilled team on our new website. From the initial discussions they made us feel we were in safe hands, really getting under the skin of Peak Translations to reflect our values and brand through the design and content of the site. Their creativity and technical capabilities in terms of build and SEO, as well as their expertise in handling five additional languages, have produced a fantastic site that we are really proud of and shows who we are and what we can do for our clients”.