INNOVATION IN MARKETING FOR GIANT PRODUCT REPLICAS

A funding boost has helped an innovative Stockport based company to develop its patented oversize replicas, already snapped up by the top four creative agencies in the UK.  StackaWraps, lifelike 3D product replicas, are bursting onto the high streets in the form of giant beer glasses, aftershave bottles and even an oversize pair of jeans!

Left: Giant Replicas from StackaWraps

They are the brainchild of Richard Peter who, recognising a gap in the market for portable, realistic product recreations, designed StackaWraps to be flat packed, so that they are easily portable, can fit in the boot of a car, and patented his unique slot and stack system.

Richard says:

“There was an obvious gap in the market for attention–grabbing, portable replicas that actually did true justice to the products that they are selling. We developed Stack a Wraps as an alternative to the flat, fibreglass or Styrofoam replicas that have been the only option till now, and the response from clients and advertising agencies has been amazing.”

An initial funding boost from Leeds-based, Access Commercial Finance has helped StackaWraps to bring their innovative product to a wider audience, and the invoice finance facility that has been put in place keeps cash flow moving quickly.

Matt Haycox from Access Finance says:

“With new firms that are developing a unique concept like StackaWraps, it can be difficult to find the funding to develop ideas and pursue patents at the same time”

StackaWraps has gone from strength to strength since the funding deal was set up, and it has an impressive client list including the top four advertising agencies and some major high-street brands.

Richard added:

“Finance from Access has helped us to pick up the pace with our growth, and really get our name out there. Since we got our funding deals in place, we’ve grown phenomenally – the creative agencies that we work with control the lion’s share of the advertising industry so StackaWraps is firmly at the forefront of everyone’s consciousness.”