Facebook users may not be able to use ad-blocking software when viewing on a desktop.
The rising popularity of ad-blockers poses a threat to businesses that rely on online advertising revenue, reports the BBC.
Facebook has told its users it understands how annoying ads could be and promised to better offer tools for controlling what material does make it through to users’ newsfeeds.
“As we offer people more powerful controls, we’ll also begin showing ads on Facebook desktop for people who currently use ad-blocking software,” said Facebook’s advertising vice-president Andrew Bosworth in a blog post.
“For the past few years at Facebook we’ve worked to better understand people’s concerns with online ads.
“What we’ve heard is that people don’t like to see ads that are irrelevant to them or that disrupt or break their experience. People also want to have control over the kinds of ads they see.
“As a result of what we’ve learned, we’ve introduced tools to help people control their experience, improved how we decide which ads to show and created new ad formats that complement, rather than detract from, people’s experience online.
Users will be allowed to customise the types of adverts they see by selecting the brands and businesses they prefer.
Ad-blockers do not usually work on mobile devices, which account for most visits to Facebook, but nevertheless prevent advertising worth billions from being seen.
Facebook generated $6.2bn (£4.7bn) in revenue from adverting in the most recent quarter, while about 200 million people worldwide use ad-blocking software on their computers, the BBC says.