EHL Ingredients marks 20 years in business with £7m sales target

EHL Ingredients will celebrate 20 years in business by launching 20 new blends in 2016 in a bid to reach its £7m sales target. 

The Reddish firm will launch ten new blends this month based on recipes from Cuba, Korea, Ethiopia, India, Malaysia and the USA.

EHL has already launched seven new herb and spice blends this year, including a Brazilian-style churrasco seasoning, two new BBQ blends and four Asian spice mixes.

Last year the company achieved year-end sales of £5.8m, aiming to reach £7m by the end of 2016, its 20th year of operation, with further growth, expansion and product development planned.

Joint managing director Tasneem Backhouse said: “We’re aiming for 2016 to be our biggest year yet as we aim for our highest sales targets to date.

“Launching 20 new herb and spice blends is a key part of our 20-year celebrations, to raise the profile of our blending expertise and capabilities.

“Our product development team has worked hard to research, trial and launch these ten new blends and we’re excited and confident they will be well received by the food industry.

“Consumers are always on the look out for the next new food trend and our new international blends bring unusual flavour combinations from popular cuisines, such as Cuban, Korean and Ethiopian.

“We’re proud to be celebrating our 20th year in businesses this year and would like to thank all our customers, suppliers, partners and employees for supporting us.

Some of our longest standing customers have been with us for 20 years, which is testament to the quality of our products and the reliability of our service.

“We look forward to continuing these strong partnerships and building new ones as the business grows.

EHL currently employs 30 staff and is based on the Broadstone Industrial Estate in Reddish.

The company supplies around 300 food ingredients and boasts a 200-strong organic range as well as over 90 custom blends.

EHL Ingredients’ products are sold into the food manufacturing, wholesale, retail and catering sectors and used in end products, such as breads and bakery items, ready meals, healthy snacks and soups and sauces.

They are also sold to speciality food shops, delis and organic retailers across the UK.