DJS Research Ltd, with offices in Stockport and Leeds, has been awarded one of the UK’s largest contracts for cultural market research following an extensive review and selection process.
The contract will see the agency conduct on-going audience research within London, Manchester, Liverpool and St. Ives for a consortium of some of the UK’s leading cultural venues over the next four years including: British Museum, Horniman Museums & Gardens, Imperial War Museum London, Imperial War Museum North (Manchester), Museum of London, Museum of London Docklands, National Gallery, National Portrait Gallery, Natural History Museum, National Army Museum, Science Museum, Tate Britain, Tate Modern, Tate Liverpool, Tate St Ives, V&A, V&A Museum of Childhood, Wellcome Collection
The appointment reflects continued sustained growth in the cultural sector.
The study will help the consortium tackle some of the biggest challenges facing the cultural sector as well as identify opportunities for further engagement of visitors.
Judith Comyn, Head of Audience Insight at Tate, said:
“The consortium formed some 9 years ago to conduct rolling visitor research across all our sites allowing us to share insights and to benchmark. We recently undertook an extensive collaborative procurement exercise to choose the supplier who would provide us with robust and predictive insights over the next four years to continue to help us better understand our audiences in an increasingly challenging competitive climate. DJS Research put forward an innovative solution that will not only achieve this but will also help us explore more widely, as to how we compare with other relevant sectors, such as leisure and tourism. .We are very much looking forward to working with them on this important research”.
The consortium is collectively interested in uncovering and pooling insights to better understand their own audiences and how these compare across different sites and organisations. DJS Research will also be looking beyond the cultural sphere and extending into other relevant sectors. This will enable the consortium to not only benchmark their own visitor findings, but have a better understanding of the wider landscape when it comes to visitor engagement.
Kate Slater, Research Director at DJS Research Ltd, said:
“We are delighted to have been selected to carry out this research for such a prestigious consortium of world-class visitor attractions. We are uniquely positioned to deliver insight that meets the needs of this changing sector, facing new challenges. We are very much looking forward to helping the consortium drive reach, revenue and reputation with their cultural audiences and beyond”