McCracken Marketing Ltd provides fractional Chief Marketing Officer services to growing businesses and organisations that need senior marketing leadership without the cost of a full-time hire. Led by James McCracken, a Fellow of the Chartered Institute of Marketing (FCIM) with over 20 years of marketing leadership experience, the company brings board-level strategic thinking, hands-on execution, and a pragmatic approach to marketing that delivers measurable results.
James’s career spans education, property, training, and professional services, with experience gained at organisations including Bruntwood, Campus Living Villages, DPG plc, FI Real Estate Management, and Apprentify Group. This breadth of sector knowledge means clients benefit from strategic frameworks that have been tested across multiple industries, alongside the agility to adapt to each business’s specific needs.
Services include marketing strategy development, brand positioning, digital marketing and SEO, campaign management, website development, and team leadership and mentoring. McCracken Marketing works with clients on either an interim or fractional basis, providing the senior marketing capability businesses need at key stages of growth, without long-term overheads.
James also chairs CIM North West and is a keen supporter of grassroots sport through his involvement with Juno United FC. He is also the founder of Frances & Kevin, which delivers CPD-accredited marketing training and masterplans for marketing leaders and teams. Details of upcoming courses can be found at francesandkevin.co.uk.
Whether the need is a full marketing strategy, hands-on campaign delivery, or interim leadership during a transition period, McCracken Marketing Ltd offers experienced, results-focused marketing support tailored to each client.
