
A Stockport based design company is a shining example of a DISC behavioural profile case study, having improved their recruitment methods after taking part in a DISC profiling session.
DISC, a behaviour assessment tool, is based on the DISC theory of psychologist William Moulton Marston.
It focuses on four different behavioural traits: dominance, influence, steadiness, and compliance.
Hallidays client, Paper Salad, design and publish greeting cards and gift-wrap. Designers by profession, the directors found running the business and managing a rapidly expanding team a new challenge.
Hallidays Ethical Resourcing team (HER) ran a DISC profiling session to help Paper Salad owners Karen Wilson and Clare Williams to identify their own and their team’s natural behavioural strengths and the areas where they need support.
HER’s Liz Chiva explained: “Leading, motivating and developing their growing team is important to Karen and Clare but they lacked the experience and confidence to do this.
“Instances of low level conflict and poor communication in some parts of the business was becoming a concern and undermining team performance.
“Karen and Clare now have an understanding of their own leadership styles and how to get the best from each team member leading to improved communications and productivity.”
DISC profiling also helped Paper Salad to identify ‘rising stars’ and those with the potential for advancement within the company.
Recruitment decisions are now informed by DISC profiling, ensuring their recruits are a great match for their business and that they quickly become productive.
Using DISC behavioural profiling as a recruitment tool has given Karen and Clare peace of mind that new recruits will be a better fit, quickly settle into their role and become a valuable asset to the business.
Karen said: “DISC Behavioural Profiling was fascinating. This wasn’t just the managements’ view, our whole team found it interesting and valuable for making the changes required.
Clare added: “Our whole team is more motivated; I think we underestimated the effect that investing in the personal development of our team would have.”