Digital ID, the Stockport-based ID Card Company, have launched their new #hellomynameis product range with an impressive £990 charity donation to St. Gemma’s Hospice in Leeds.
The #hellomynameis campaign began back in August 2013, and was founded by the late Kate Granger and her husband, now ambassador Chris Pointon.
The campaign was set up to encourage and remind healthcare staff in the UK about the importance of introductions in healthcare
#hellomynameis started primarily using social media. To date the #hellomynameis has made over 1.5 billion impressions, with an average of 6 tweets per hour.
Public Sector Sales Manager for Digital ID, Mike Nash commented on the new partnership: “We currently supply ID cards and Lanyards to around 85% of all UK NHS Trusts. From speaking to our customers, it was clear that the #hellomynameis campaign was something they were all keen to promote. From our research, we identified the need for a range of products that could be worn by all staff members within the organisation.
Our new product line shows that each member of staff within the organisation displays, promotes and endorses the #hellomynameiscampaign.
A new agreement has been set up between Digital ID and the Co- Founder of the #hellomynameis campaign, Chris Pointon, that 10% of every order from #HMNI products will be donated to St. Gemma’s Hospice in Leeds.
Tracie Harrison, Head of Individual Giving at St Gemma’s Hospice said ‘We are extremely grateful to the team at Digital ID for agreeing to donate 10% of the profits made on all #hellomynameis products, through their relationship with Chris Pointon, the husband of the late Kate Granger.
“Kate’s truly inspiring #hellomynameis campaign has changed the face of healthcare across the country. A fantastic way to continue this legacy is to wear the #hellomynameis logo. All of the money raised from this partnership will be used to fund vital care and support for patients and families at St Gemma’s Hospice, the place where Kate Granger sadly died in July of this year.’
Digital ID visited St.Gemma’s Hospice to meet Tracie Harrison & Chris Pointon from #hellomynameis to present them with a cheque for £990.
There are further plans from Digital ID to raise awareness for such a fantastic cause, with a number of fundraising events lined up for 2017.