Stockport-based design agency Devote Associates has developed a new corporate identity and website for Airline Compensation www.airlinecompensation.com – to ensure the flight delay compensation experts get off to a flying start this summer.
With Manchester Airport gearing up for its busiest holiday season since 2007, Airline Compensation is expecting a steep hike in demand from passengers who have suffered flight delays. Recent EU legislation means that airlines carrying passengers within Europe or into Europe are bound by regulations to offer compensation on cancelled, overbooked or delayed flights.
Airline Compensation – from a springboard of in-depth experience in the personal claims industry – specialises in helping passengers to secure the compensation that is their consumer right, removing the hassle and the draining process of wrangling with often un-cooperative airlines.
Briefing Devote Associates to design an accessible and hardworking brand identity, the design agency delivered with an appealing design that carries across collateral from business cards to leaflets, social media and a simple-to-navigate, fully responsive website.
Devote designed brand and identity – Airline Compensation
Managing Director of Airline Compensation, Marcus Metcalfe, commented:
‘’We’re delighted with the branding and website the Devote team has delivered. It was really important to us that the brand transferred well across all platforms. Social media, for example, is a vital marketing tool for us, so we needed our friendly and helpful brand personality to shine through our Twitter feed @airlinecomp and our Facebook page facebook.com/airlinecompensation.
“It’s already paying dividends with requests for help in claiming compensation pouring in from disgruntled passengers.’’
Daniel Clarke, creative director of Devote Associates, said:
‘’When researching this sector, it quickly became clear that Airline Compensation’s target market are extremely receptive to the transparent and fuss-free service the company can offer. People who’ve suffered delays are usually hugely disgruntled and extremely annoyed at their airline – so simplicity of use, a responsive website that’s easy to use on phone or tablet and clarity of message are key. I’m really pleased with the results as it’s obviously working well for Airline Compensation, whose web analytics are showing impressive uptake of the service.’’
www.devoteassociates.co.uk www.airlinecompensation.com
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