Dawn launches new website for growing finance brand

Stockport creative agency, Dawn, has launched a new bespoke website for Synergy Commercial Finance, a key brand within the AFS Group (Asset Finance Solutions).

The launch follows a rebrand of both AFS and Synergy, positioning the group for long-term growth and a more premium market presence.

Dawn began by digging into the future roadmap for the group – not just where they are now, but where they plan to go. That meant creating a brand architecture that could flex and scale as new companies and services are added, without diluting the brand or confusing customers.

With a sharper, more confident brand identity now in place across Synergy (with the new AFS brand identity to be launched soon), it was only natural that the websites followed. 

Following the website launch, Claire Carter, Head of Marketing at AFS and Synergy, said:

“As our Group grew, the number of companies and brands we wanted to include on one site no longer made for a simple user experience. After working with Dawn on our brand refresh, it seemed a natural choice to turn to them for new websites for our hero brands. Whilst the site is quite straightforward, the project which included multiple stakeholders was not. Dawn not only worked on the site with us but also ensured that we had all the tools we needed to manage the site ourselves going forward. Craig in particular was a saint, sticking with us through multiple internal delays and ensuring we went live as planned once our final launch date was set.”

Like most builds at Dawn, the Synergy site was created with a component-based system, giving the Synergy team full control to build out new pages with ease, no dev team required. The design and functionality were all tailored from the ground up (no templates used), so as the business continues to evolve, the site can evolve with it without starting from scratch.