Dawn Creative launch e-commerce site for new sustainable brand

Cheadle Hulme based branding and creative agency, Dawn Creative, have developed a one-of-a-kind e-commerce website for a new sustainable brand.

The new website will support above & beyond to launch their first products: a plastic-free, refillable lip balm.

above & beyond had already started to shape the overall feeling of the brand and tasked Dawn Creative to take it further and celebrate its personality online in all its glory.

In delivering the new e-commerce website, Dawn deployed layered animation, and used an engaging tone of voice, fun interactions and a product selection process different from the norm to bring the overall user experience to life.

Aimed at Gen Z and Millennials, the brand and website are all about celebrating fun to help create something stand-out in a highly competitive market sector.

Shoppers can choose their own container colour, their preferred flavour of lip balm and whether it’s a one-off purchase or a regular subscription to allow the original container to be refilled time and time again.

To add even more fun, drive traffic to the website and collate data, Dawn Creative also developed a Pacman-style game for the sustainable brand that promotes eco-friendly values and the need to reduce packaging and waste: the final touch to make above & beyond a brand that will get people talking.