Dawn Creative dishes the dirt with clothing rebrand

Cheadle Hulme based branding and digital agency, Dawn Creative, has delivered a rebrand for a Motocross inspired clothing brand, including support with product design, art direction and the launch of an online store.

The Getting Dirty brand was born from a love for extreme sports and the people involved in them. Going beyond the territory of your typical clothing brand, they build on a strong background in sports science and performance, along with a keen focus on both social good and low environmental impact.

The lightning bolt at the core of the logo represents a force of nature – a metaphor for the high-risk, adrenaline fuelled approach of the brand and their ideals. All about pushing the limits, the bold patterns and playful tone of voice all come together to form a brand going harder and faster than the rest.

The Dawn Creative team also supported the fashion designers with core assets and art direction, ensuring the brand was brought to life through flashes of colour and striking motifs, with bespoke linings and intricate detailing providing a premium and resilient product.

The rebrand was launched to customers with the opening of a bespoke e-commerce store, designed and built specifically to showcase new product ranges.

Lorraine Duffy, from Getting Dirty, said:

Love the look of our new store!! Thank you! Looks so much more cleaner than what we previously had”

Dawn Creative’s Oliver Furze added:

We are delighted to be a part of this brand, we hope it provides the spark to push them to the top of their field and beyond.”