Dawn Creative delivers new branding for smart home specialists

Cheadle Hulme-based digital and branding agency, Dawn Creative, have delivered new branding and digital assets for smart home and lifestyle brand, GLO.

The agency had been tasked by GLO to bridge a disconnect between the business’ lifestyle solutions and customer experience and its brand positioning. The Dawn Creative team worked with GLO to confirm their brand purpose and values, and began to work towards an identity their team could be proud of. This then started to transition across all their digital assets, and the build of a new website.

The Dawn team explained the ideas behind their eye-catching new imagery:

“We worked on the theme of enhancing the senses, which led us to explore the neurological trait synaesthesia. It involves experiencing one sensory stimulus through the prism of a different stimulus such as hearing music and seeing it through colour. We found a neat correlation between this idea and the latest projection technology using individual red, green and blue lasers to generate light and producing the most dynamic colour spectrum available today.

“We explored beam angles where light is distributed from the source of illumination onto a target area – a key part of how a home is lit for comfort and entertainment. Incorporating this through fractured imagery gave some ownership to photography and graphical devices.”

In addition to the new branding, Dawn Creative designed and built a new website for GLO, looking to reflect the modern smart home and giving the user a slick and simple experience as they navigate. Content was refreshed with a new tone of voice from their new brand guidelines, with animation used to enhance user interactions.