Design agency, Dawn Creative, has created the brand and digital platforms for the launch of Stockport’s new concept boutique fitness studio HIVE.
Dawn Creative’s design team worked initially with HIVE to understand what they were aiming to achieve and helped them to articulate their brand purpose, vision, mission and values. This provided a firm foundation for the creative work to begin.
HIVE’s vision for its new gym concept is to create a welcoming and inclusive environment where people can develop a sense of community spirit and togetherness. With classes delivered using the very latest MYZONE technology, the company tasked Dawn Creative to build a brand and create an identity that would help express their modern, progressive and dynamic approach to fitness.
The visual landscape for HIVE’s new brand identity has at its core a strong and vibrant colour palette of hot pinks and reds, fresh blues and a sunshine yellow. Motivational imagery and fun graphics that reflect the brand’s sense of positivity, fun and team bonding.
With their innovative approach, HIVE plans to create a bespoke and creative experience to personal fitness for its members. With this in mind, their logo, which is at the heart of their new brand identity, distinctively uses a ‘1’ in place of the ‘I’, symbolising their philosophy of making every member of their community feel like they are ‘Number 1’.
Dawn Creative’s digital team have brought the new HIVE identity to life, in the form of a new website and social media platforms. Reflecting the company’s brand values, the website needed to be welcoming and approachable. Visitors to the site will learn all about HIVE’s state-of-the art gym facilities and will be able to choose from over 25 energising fitness classes. Social media platforms Instagram and Facebook will also be central to HIVE’s marketing to galvanise its member community.
Laura Mylotte, Head of Marketing for HIVE said:
Working with Dave and team at Dawn Creative is easy and simple, they’re always at the end of the phone. They are forward thinking; their response times are fantastic and working to really tight deadlines they produce excellent quality work.”
HIVE is located at the Sports Village in Woodley, Stockport.