Dawn adds SEO to service

Dawn has added a search engine optimisation (SEO) offer to its core services, and making it a foundational part of how the Cheadle Hulme-based branding agency helps build and grow brands online.

Dawn believes the industry has suffered from too many empty promises, spammy emails and retainer-driven sales tactics. By bringing SEO in-house, they’re aiming to change that, combining creative thinking with real performance outcomes.

Dawn’s approach to SEO is holistic. Rather than hand over a list of recommendations for someone else to figure out, Dawn can action those ideas in-house: from design tweaks and UX improvements to technical fixes and content creation. There’s no waiting around or playing middleman. Strategy turns into execution faster, smoother, and more aligned with the bigger brand picture. It means fewer hold-ups, more impact, and ultimately, better results.

Dawn’s Managing Director, Dave O’Hearns, explained the decision to launch the SEO offer:

“For years, we’ve developed brands, improved websites and created better user experiences, but the ongoing performance was usually handed off to clients or their SEO partners. Now, we want to own that part of the journey too, so our work doesn’t just look great, it performs great. It’s time to demystify SEO and make it transparent, useful and genuinely effective.”

Matt Oldroyd, Dawn’s new in-house SEO Manager (pictured), has joined the agency to head up the new SEO offer. Originally from Yorkshire, Matt moved to Manchester in 2024 after a six-year stint in Newcastle. With a background in digital marketing and years of hands-on SEO experience, he’s a data-driven problem solver who knows how to turn clicks into conversions. He said:

“Sure, it’s great to see green arrows on a keyword tracker, but what really matters is what that visibility turns into. Leads, revenue, signups… That’s what I get excited about.”

To Dawn, He brings an experimental mindset, a collaborative spirit, and a love of making complex things easy to understand. He’s also a big fan of brands that don’t take themselves too seriously (think Aldi, Oatly or Duolingo) but that do serious things in the world. Commenting on joining the agency, Matt said:

“There’s something contagious about people who are passionate about what they do. That energy is what drew me to Dawn, it’s a team that really cares.”

SEO offer for Marketing Stockport members

To kick off the launch of the SEO service, Dawn is offering fellow Marketing Stockport members a free SEO audit to show exactly where they could help your business grow. No jargon, no pressure, just a clear, honest look under the bonnet of your website.

Whether it’s visibility, user experience, or brand credibility, Dawn’s approach connects it all, so you’re not left juggling different agencies or waiting on someone else to implement SEO fixes. With branding, web, content, and now SEO all handled in-house, everything works together seamlessly.

So if you’re wondering whether your site’s doing what it should (or could), this is your chance to find out. Get in touch with the team to get your audit and kick things off.