Danish retailer, JYSK, has announced plans to open a new shop in Stockport as part of expansion plans for the furniture store in 2021.
The retailer, which already has its UK & Ireland head office in Hazel Grove, plans to increase its number of sites in the UK from 21 to 26, including two new stores in Greater Manchester: Stockport and Bury. The expansion comes following the Danish brand seeing record growth results in its 2019/20 financial year.
Exact locations and opening dates for new Stockport store have yet to be announced, although the site will be within one hour of the existing Oldham store, in order to share resources between sites and open sustainably.
Jenny Johnston, JYSK Sales and Marketing Manager, UK & Ireland, said:
We are delighted to be able to bring JYSK to five new locations across the UK.
“The sky is the limit for JYSK, and we remain committed to our expansion plans even in the current climate.
“All the new stores to open will be within a 1-hour drive of existing stores to allow for sustainable controlled expansion of the UK portfolio.”
Despite the pandemic closing physical stores, the furniture retailer has benefited with almost a quarter of sales being made online along with many people prioritising home improvements. UK & Ireland Country Manager, Roni Tuominen explained:
Our sales during the multiple lockdowns showed that many people are choosing to invest in their homes this year rather than spending money on going out or on holiday. With the difficulties of the pandemic continuing, people are creating their perfect home environments which they can feel safe and comfortable in, and JYSK are happy to be able to assist with that.
“Moving into 2021, we think that the pandemic will change that way that people work – we see flexible working and people continuing to work from home as something that will be in place long after the pandemic, therefore we don’t see the trend for home improvements declining any time soon.”
Founded in 1979, JYSK is the world’s largest Danish retailer with 2900 stores, employing 24,000 in 51 countries.