Sitting right there in front of you in that desktop computer, laptop or mobile device you are looking at is a significant, potential source of income.
Income that doesn’t require a glossy marketing campaign, cold-calling or networking.
Right there, under your nose, in your contacts information is a wealth of possibilities that just needs a gentle tap, a few words and some love.
Follow up. We all know we should be doing it. But are we doing it, and are we doing it right?
We witness, every day, potential lost income because businesses simply do not follow up on potential or past leads or enquiries.
Consistent follow-up has always been a factor in business success, but today, more than ever, your customers need to feel that they matter.
With an overload of digital platforms or channels and the ever present mobile device, many businesses are using survey Apps, or emails with links to surveys, to capture the customer’s impression of your business.
These are direct, quick and easy ways to follow up the transaction and gather some data which should provide a genuine view from the customer’s perspective.
But following up is different; it’s more than simply an App or survey.
It is personal – it involves chatting and reconnecting. It involves engaging with your customer.
This blog first appeared on the Shopper Anonymous website
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