Creative agency launches Dusk till Dawn Brand Challenge

A Cheadle Hulme-based creative agency is launching the Dusk till Dawn Brand Challenge on the longest night of the year.

Dawn are laying down the gauntlet and inviting visionary start-ups and charities in the SK postcode to benefit from a free re-brand, carried out throughout the night of December 21st.

The agency, founded by David O’Hearns, is bringing an early Christmas present to a local SME or social enterprise, having enjoyed solid growth since it launched in 2014 and wanting to give back to the local community.

Dawn Creative is a brand, design, digital and motion agency with entrepreneurial flair and a portfolio spanning SMEs to multinational organisations. The agency roster features Amplifon, Cyprotex, Focus, Kaplan, Travel Counsellors, Zen Internet and Show Business Interiors.

Enter via Twitter for an opportunity to win a complimentary re-brand

On 1^st December Dawn Creative will open the Dusk Till Dawn Brand Challenge, requesting entries via Twitter @wearedawn using the #DuskTillDawn explaining why their organisations would benefit from a brand refresh within the 140 character limit.

Commenting on the rationale behind the challenge, David O’Hearns, founder of Dawn Creative, said: “As a team, we’re not averse to pressure so we thought we’d put ourselves to the test with a brand challenge to be completed through the darkest hours of the longest night. It’s also a chance to help a young start-up organisation or social enterprise to refresh their visual identity and be geared for growth.”

The winning organisation or individual will be selected by 12^th December and the agency will liaise directly to seek further background information on which to base the brand refresh. They will be presented with a new brand identity on 22^nd December which will include their colour palette, image style, typography and tone of voice along with visuals of how some of their brand assets will look, just in time for the Christmas break and ready to face 2017 with a fresh new look.

The chosen organisation will need to be two years old or under, have premises within the SK postcode and have a passion and enthusiasm to develop their brand identity.