Create8 deliver rebrand for £40 million turnover e-commerce business

Stockport-based marketing agency, Create8, has supported an Oldham-based nursery e-commerce business through a rebrand.

Founded 37 years ago as a Salford market stall by sisters Christy Foster and Cheryl Blayds (pictured with The Nursery Store senior leadership colleagues), the business moved online to eBay, making its founders the UK’s first female eBay millionaires. Now, Online4Baby has rebranded to The Nursery Store, and boasts a 40+ workforce and annual revenue of £40 million while remaining family owned.

The rebrand to The Nursery Store is set to continue the legacy of Online4Baby, expand upon it, and help generations of new families to start their story. Chief Executive Officer, Christy Foster, said:

“Family will always remain at the core of our business. I’m so proud that the business Cheryl and I started almost four decades ago is making a real difference to families, and the economy of the North-West.?The rebranding to The Nursery Store will allow us to continue providing families with accessible pricing on a wide range of high-quality products that make their lives safer, more enjoyable, and stress-free. This modernisation will provide an easier-than-ever shopping experience for them, and provide a solid foundation for us, our partners, both existing and new, to grow and thrive from.”

Modernising the brand whilst retaining the heritage, trust and credibility they’d built up over the course of nearly four decades was a challenge for the business, so they enlisted Stockport-based Create8 to support them to deliver their new high-end, modern look and feel. Particular attention has been paid to creating a stress-free, transparent and enjoyable shopping experience, and becoming a trusted source of information for all things baby.

Chief Marketing Officer, Toby Gavin, said:

“The rebrand is really about how we better convey our heritage and expertise to customers, to build long term trust and credibility in the market. We’ve seen strong growth this year, and we’re excited to drive the business further and faster with this rebrand. This transformation is a strategic leap forward, and we’re really excited about the opportunities it unlocks.”