Construction supplier appoints Stockport agency as new PR partner

Hard landscaping and building materials supplier, Marshalls, has announced the appointment of Stockport construction sector agency, Unhooked Communications, as its PR partner.

Following a competitive pitch process, Unhooked will work with Marshalls to elevate its marketing activity through creative PR campaigns. The agency will develop a series of campaigns to enhance its new client’s reputation, building on Marshalls’ existing brand equity.

The campaigns will be split across domestic and commercial audiences and will see Unhooked working with Marshalls to bring together the latest trends, research and insights around creating outdoor spaces that have a positive impact on individuals, communities and the environment.

Viki Harris, Head of PR and Content at West Yorkshire-based Marshalls, said:

“Not only were we impressed by Unhooked’s experience in the construction sector, but we loved how they were able to tap into current issues and trends to develop creative ideas that will help us engage with our target audiences in an inspiring and informative way. Work is already underway for one campaign and we’re excited to start work on the others over the coming months. We know they will have a genuinely positive impact on how the industry approaches the planning, design and build of public and residential spaces.”

Claire Gamble, MD of Unhooked Communications, said:

“We were really excited when the brief came in from Marshalls as it’s such a great fit for us, combining our strong construction sector experience with our love of integrated, creative PR campaigns. Working with Marshalls, we’re confident we’ll be able to deliver some great results which will help them stand out and achieve their wider business and marketing objectives.”