Following the successful launch of their new principal website, C&C Insurance Brokers, once again turned to locally based Instilled to develop a new brand and website for their specialist Private Clients area of their business.
One of the UK’s top 50 UK independent insurance brokers, C&C are highly regarded and respected in providing expert advice and personal service. Developing long-term relationships with large, successful owner-manged corporates led to the creation of a dedicated Private Clients team offering unique and discreet insurance products to high-net worth individuals and their families.
C&C’s Managing Director Malcolm Cooke explained:
“Understanding our client’s lifestyle and insurance needs is the foundation of the Private Client proposition, achieved through trust and successful relationships.
“The new website is a natural expansion to our services. It endorses our personal approach, building confidence in our brand and making initial contact for prospective clients easy with contact details on every page. Our dedicated Private Clients team then take over the reins and personally look after their needs.”
Inness Mattinson, Creative Director at Instilled added:
“It was important that we were able to present and illustrate the expertise of the C&C Private Clients team in an empathetic, understated and discreet manner. This service is very much for people with more to protect; the site is designed to feel exclusive.
“The branding uses classic serif and handwritten fonts and an understated colour palette to help reflect the select and discreet nature of the services provided.”
Marketing Stockport provided support in creating relevant content, optimised for maximum results through search engines.
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