C&C expands Southern presence with Kia Oval advertising partnership

Stockport-based insurance brokers, C&C, has become an advertising partner at The Kia Oval, home to Surrey County Cricket Club, as its grows its customer base in the South of England.

In addition to domestic fixtures in the County Championship, the venue, one of the most famous and recognisable cricket stadiums in the world, will also be hosting the third test match between England and Sri Lanka, taking place early in September.

The deal will see the C&C name on tier 2 and on the boundary, as well as appearances on digital screens and through online marketing channels. The deal is significant in that it further expands C&C’s ongoing relationship with County Championship Cricket in general. The insurance broker already has long standing partnerships with Lancashire and Yorkshire Cricket Clubs, and was the sole sponsor of the inaugural County Championship Golf Day, which saw all 18 clubs compete.

Malcolm Cooke, MD of C&C Insurance Brokers said:

“We’re so excited about working with Surrey CCC and to have our name so prominently displayed at The Kia Oval – a legendary cricketing venue. Not only do we have shared values in terms of our pursuit of excellence, we’ve also both got the track records to back it up! Earlier this year we opened our Bristol office, and we’re genuinely thrilled to continue our expansion into the south, by forging this relationship with The Kia Oval. We’re looking forward to a long and mutually beneficial relationship with the all the team there.”

Charlie Buck, Commercial Director at Surrey Cricket, said:

“It is fantastic to welcome C&C Insurance Brokers to the Surrey Family. C&C Insurance Brokers are a trusted name in their field of work and take a customer-first approach, which is something we highly value at the Kia Oval. We are looking forward to working with them as an advertising partner.”

After nine matches and at the half-way point in the season, Surrey are enjoying the view from the top of the table. The team at C&C are also looking forward to enjoying the view from inside this iconic stadium, as the season continues to unfold.