Stockport based Canterbury and England Rugby have chosen today, St. George’s Day, to unveil the new England Sevens home and alternate shirts in honour of their inspiration.
Both shirts have been created with patriotic spirit at the heart. A sea of crosses, inspired by Saint George and the George Cross Medal, emblazon the shirts to represent the pride shown on the rugby field.
In addition to the patriotic crosses the shirts feature seven stripes on the cuffs, one to honour each player on the team. The home shirt is traditional white, with the alternate shirt a midnight blue, influenced by the blue socks introduced to England Rugby in the 1930s.
Canterbury’s new campaign leads with the ‘England Is All’ message which celebrates the unity of England players, coaches, volunteers and fans across the whole game.It is amplified with the strapline ‘Seven Players, One Nation’ representing the united front of the entire nation standing behind and supporting their seven men on the field.