Build a Business workshops come to Stockport in April and May

The Build A Business in GM Libraries programme will bring four of its core workshops to Stockport Central Library during April and May 2024.

Workshops aim to support existing business owners or aspiring entrepreneurs looking to develop their business idea and ensure they have access to the skills and facilities needed to succeed. All workshops run for three hours, from 9.30am to 1pm at Stockport Central Library, with expert speakers for each session. The programme is part funded by the UK Government through the UK Shared Prosperity Fund.

Upcoming workshops taking place during April and May 2024 include:

Know Your Customers, Get Competitive – 18th April

• Why market research & other sources of information are important to the success of your business idea.
• How to find information on customers, market size, competitors, trends & other key data.
• The basics on conducting your own research.
• How to use these tools to help complete your own business model canvas.

 Business Basics – Getting Started! – 24th April

• Legal structures
• Business planning / Business Model Canvas
• E-commerce
• Cashflow, Finance and Tax

Intellectual Property- Protect Your Assets – 30th April

• How to understand the 4 main types of IP & how they differ
• Get a clearer idea of what IP you own
• What’s involved in registering a trademark
• Where to go to for further help and advice

Marketing – The Essentials – 7th May

• Understanding your customers/customer segmentation
• Building an effective marketing strategy
• Planning marketing campaigns
• Building a brand through consistent marketing
• Simple search engine optimisation (SEO) techniques
• Creating effective social media content
• Understanding PPC and display advertising