Boux Avenue, the womens’ lingerie retailer, is arriving at Manchester Airport. Launched in April 2011, Boux Avenue has made beautiful lingerie accessible to every woman in the UK and is now set to open its 22nd store in the UK at Manchester Airport. The brand continues its success where it will open the doors to the latest store on Monday 4th August within Manchester Airport- Terminal One, Departure Lounge.
Owned by successful businessman and longtime BBC Dragons’ Den star Theo Paphitis, Boux Avenue has been designed with a woman’s mood in mind. The 2014 collection embraces the season with a selection of on-trend bikinis and kaftans as well as gorgeous lingerie and nightwear making it an ideal destination for jet setters after that last minute dash for their holiday purchases. The brand, aimed at lingerie lovers looking for quality beautiful underwear at affordable prices, prides itself on superior fit, outstanding customer service and an inclusive size range, which sets the brand apart from other lingerie retailers.
Theo Paphitis, (pictured left) Owner of Boux Avenue, said:
“Opening a Boux Avenue in an airport has been on the radar for some time now, so when the opportunity came up at Manchester and in such a prime location, we jumped at the chance. Manchester is the largest airport outside of London, and with over 21 million passengers a year passing through, it’s a great location for our latest store. I am confident shoppers will be spoilt for choice with our bespoke customer service, exceptional quality and range of products.”
Beth Brewster, Manchester Airports Group (MAG) Retail Director said:
“We’re delighted to welcome Boux Avenue to our retail portfolio and are thrilled to be their first airport store. Joining us at our busiest time of the year, with nine million passengers expected to travel throughout the summer season, and opening in our flagship terminal, we are confident that this store will be a huge success.”
Exceptional customer service is paramount at Boux Avenue. In store, women are offered a free concierge service with complimentary expert bra fittings that make shopping a pleasurable and personal experience. To complete the ultimate lingerie shopping package, Boux Avenue also offer a free gift-wrap service with every purchase.
Boux Avenue stores are beautifully designed with a contemporary stylish feel in chic monochrome; lingerie is cleverly displayed in drawers according to size, and three different light settings in the fitting rooms that emulate day, dusk and night are key features that make the Boux Avenue in store experience truly unique.
Boux Avenue focuses on sizing options that range from 30A to 38G and from 6 to 18. Once in store, women receive an unrivalled experience with a free concierge service offering complimentary expert bra fittings ensuring a pleasurable, relaxing shopping experience.
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