BBC launch campaign to share cost of living support

The BBC has launched a new national campaign to support Britons with the ongoing cost of living crisis, spanning online news, TV and radio services.

The campaign will leverage the BBC’s reach as the UK’s national broadcaster to share tips, advice, solutions on saving money and budget recipes, as well as delivering key cost-of-living related news through push-notifications from the BBC News mobile app.

The Tackling It Together campaign will bring together expertise from across the BBC and bring together existing consumer rights shows, such as Watchdog and Rip Off Britain, with flagship TV and radio news shows, with an online portal on the BBC website.

CEO of BBC News and Current Affairs, Deborah Turness, said:

“At a time of great uncertainty for so many, the BBC is stepping up to help people get through the cost of living crisis. We’re bringing together a team of BBC experts who will dedicate themselves to this initiative that we are calling Tackling it Together. They will offer daily solutions, share personal finance tips and answer vital questions. We’ve also teamed up with BBC Food to deliver a daily low-cost recipe for families impacted by so many financial pressures.

“You’ll find Tackling it Together across BBC News digital, radio and TV outlets, as well as the Jeremy Vine Show on Radio 2, The One Show, Money Box on Radio 4 and many more outlets. We are determined to be there for our audiences when they most need us, and to make sure the BBC is delivering value for all, as millions navigate these difficult times.”

The initiative will be launching online and then live from Sunderland across the day on Radio 4’s Today, BBC Breakfast, Radio 5 Live, Radio 1’s Newsbeat, News at 6 and 10 and Newsnight. Nicky Campbell will present his BBC Radio 5 Live show from Sunderland’s The Fire Station to discuss how the crisis is impacting people’s lives locally whilst exploring solutions with a 60-strong studio audience and a variety of special guests, simulcast on the BBC News Channel.