Any brand can promise, great brands deliver

A logo may look good and a tagline can go so far to capturing our attention, but it can only go so far to cature loyalty.

whether you live in Stockport, London, Hong Kong or New York, brand images and slogans are everywhere.

Not only are they in magazines, on taxicabs and across huge poster sites, brands dominate the digital space. And we’re mostly okay with that, as consumers, because it’s how we relate to brands. A company’s logo and its tagline can tell us a lot about their business at face value.

Any brand can create a compelling promise, but the best brands have a proven track record of delivery on those guarantees – they not only “talk the talk” but really “walk the walk”.

Econsultancy, digital marketing consultants, suggest that as an example, all Virgin brands share the common promise of delivering something different and better than the competition. The successful Virgin businesses bring this to life, not just in clever campaigns, but in customer experiences that feel, well truly different and better.

Sounds obvious and easy right but delivering on your brand promise consistently and in every touch point (big and small) is one of the hardest, and most important, things a business needs to do. Take for example a place the majority of brands overlook: the bathroom.

Companies often spend millions or billions of dollars on advertising quality, commitment, focus on the customer only to have customers walk into their store (or restaurant, or even airline) and have bathrooms be unsanitary. One dirty restroom can undermine millions of dollars of advertising in 30 seconds flat.

You can read more here or for a more local opinion visit Juiced Orange Marketing