Amazon customers will be able to buy groceries, including fresh food, from UK supermarket chain Morrisons through the online retail giant’s website in Britain under a supply agreement announced on Monday.
Amazon launched its grocery service last year in a fresh threat to long-established UK supermarket chains, which had already been fighting off stiff competition from the German discount retailers Aldi and Lidl.
Under the wholesale supply agreement unveiled on Monday, Morrisons said hundreds of its fresh and frozen products will be available to Amazon Pantry and Amazon Prime customers, who pay an annual subscription fee.
These will include fresh food products, a significant step forward for the Amazon service, which had previously been limited to non-perishable items.
Morrisons chief executive David Potts said the combination of the supermarket’s “fresh food expertise and Amazon’s online and logistics capabilities is compelling”.
He said: “This is a low-risk and capital-light wholesale supply arrangement that demonstrates the opportunity we have to become a broader business.”
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