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Expert Opinion: What is brand architecture?

Branding experts from Cheadle Hulme-based creative agency, Dawn, explain brand architecture and how different products can integrate into an overarching brand. Brand architecture, put simply, is how an organisation is structured. How each sub-brand, product or service relates to the overarching … [Read more...]

Expert Opinion: The value of performance development reviews

Stockport-based Hallidays HR explains the importance of performance development reviews and how to get the most out of your staff appraisal process. Are your managers and employees struggling to see the benefits of Performance Development Reviews (PDRs)? Is there a collective groan when it … [Read more...]

Expert Opinion: How to use technology to grow your business

Laura Duggan, Partner at professional services firm, Azets, discusses how good use of technology can power up and grow your business.  Technology is faster, cheaper and easier to implement than ever before and ambitious SMEs should be constantly looking at how it can help them power … [Read more...]

Expert Opinion: Alphabet Shares – as easy as ABC?

Christian Mancier (pictured), Partner in the Corporate Commercial team at Stockport's Gorvins Solicitors, explains alphabet shares and the common pitfalls for businesses when implementing them. One of the most common mistakes we see as corporate lawyers is when a company has tried to implement … [Read more...]

Expert Opinion: Feedback fosters loyalty

Customer experience experts, Insight6, explain how responding to feedback from customers, drives loyalty and customer satisfaction. Asking for and acting on regular customer feedback is critical to business success. Why? So, you can improve customer satisfaction, build loyalty, and ultimately … [Read more...]

Expert Opinion: Turn Customer Feedback into Actionable Insights

Customer experience experts, Insight6, explain the importance of asking for feedback from customers, and what to do with the information they give you. Most of us understand the importance of delivering exceptional customer experiences to drive loyalty, repeat business, and growth. But have you … [Read more...]

Expert Opinion: 5 video content trends to watch out for in 2023

Managing Director of video production agency Studio 91 Media, Ben Horrigan shares his top trends to watch out for in 2023 when considering video content for your business. In January 2023, a huge milestone was reached when Meta announced that “50% of all people’s time on our platforms is now … [Read more...]

Expert Opinion: Happy 50th Birthday, VAT!

With VAT celebrating 50 years since it was first introduced in April 1973, Stockport accountants, Hallidays, explain how VAT is now showing its age. “You owe us £3 million in VAT back-payments for these Jaffa Biscuits!” “With respect, you mean Jaffa Cakes; and no we don’t.” “Do. … [Read more...]