Woodbank Office Solutions have unveiled a new brand identity thanks to fellow Stockport-based creative agency Platform81.
The brand refresh was a deliberate effort to boost its online presence and includes a new logo and a new website www.woodbankoffice.co.uk.
Originally founded in 1989, the company has evolved to develop a stronger presence both within the North West and across the UK.
Woodbank have worked with Platform81 over the past few months to create a new brand identity that is fresh, modern, professional and more in keeping with the company’s current offering.
Woodbank believed its old site “lacked certain features” and briefed the Stockport agency to create a replacement that would create “an immediate positive impact” and appeal to a wide range of audiences. Along with the development and launch of the site, Woodbank also refreshed their logo, whilst remaining recognisable and consistent with their previous brand presence.
Woodbank Office Solutions founder and director Janet Bowden explained that the aim was to create a visual identity “as strong as its offering.”
“Customers value brands that go beyond just product. We recognise that our audience is constantly evolving and so is the industry in which we operate.
“We wanted the website to be clear and concise to help customers get a better insight into our business offerings. The new branding, which has also seen the introduction of a new logo, marks a significant time in Woodbank’s development. Our customers are spread across the North West and nationwide, we believe that our refreshingly personal service and value for money has made us the business we are today.”
Working to meet the ever-changing customer demands, the website is fully optimised to support smartphone, tablet and desktop devices.
Built on the industry-leading WordPress platform, the new website is simple to navigate and will inform how software and cutting-edge multifunctional print solutions can increase efficiency and reduce customer costs.
New features of the website include integrated social media buttons for Facebook, Twitter and LinkedIn to foster improved communication with customers. Content will be regularly updated with helpful information, articles, blogs, newsletters, company announcements and client testimonials.
With 30 years’ experience, Woodbank Office Solutions has an impressive product line-up from the world’s leading manufacturers which include, Konica Minolta and Kyocera Document Solutions, Document Management and Managed Print Solutions.