The 11-strong marketing team at Trafford College Group has been named ‘Highly Commended Marketing Team of the Year’ at the 2020 FE First Awards.
The team (pictured), which covers the further education group’s three campuses in Stockport, Altrincham and Stretford was recognised for its innovative working practices in supporting adults and young people during the national lockdowns.
When schools and colleges closed to most students in March, The Trafford College Group’s Marketing department launched a communications campaign providing advice and guidance on access to education, as well as safety information and the latest news on re-opening.
Within five working days of lockdown being announced, The College Group rolled out live web chat on Trafford College and Stockport College websites to inform and reassure the existing and prospective students, and share information about the courses on offer, while providing help with applications and enrolment.
Marketing created virtual tours of each of the Group’s campuses in Stretford, Altrincham and Stockport as part of a pioneering series of online open events people could log into from their own homes, featuring tutor welcome videos and online taster exercises for each curriculum area.
Marketing Manager for The Trafford College Group, Elaine Andrews, said:
We were thrilled to receive highly commended status in the FE First Awards.
“Switching our marketing activity online was not an easy task. This award highlights the exceptional level of performance and achievement by our team in helping reassure existing and prospective students during what has been an unprecedented year.”
The FE First Awards are the sector’s annual opportunity to celebrate marketing best practice. They showcase the excellent and imaginative work that is being achieved in Further Education colleges across the UK, and a high volume of entries was received this year.