Tighes is a newly established quality watch business based in Stockport and they have given Souters a creative PR and digital brief to raise awareness and help drive sales of its range for men and women.
Tighes is run by three directors – Jack Tighe, Jake Barlow and Doug Barlow – who have ambitious plans for growth in 2018. It is the first time they have used external PR support.
Jack Tighe commented:
“We have made good progress in the first 12 months but needed to a accelerate growth by investing in some communications expertise. We looked around at a few agencies and Souter PR’s enthusiasm and creative approach won us over.”
The campaign will be led by Sue Souter with support from newly appointed digital executive Chloe Barrett – a recent graduate of the Juice Academy, specialising in social channel management.
“Tighes is a high energy start up with a great product range and the right attitude. It’s been an interesting brief to respond to and the perfect fit for our mix of strategic campaign experience and social channel skills. Much of the campaign will be directed at a growing 50,000 strong social community with targeted media support.”
The first campaign is called #Onestowatch where the team is reaching out to Tighe’s existing customer and fan base to identify and celebrate those tipped for success in 2018.
A gallery of individuals is being showcased on the brand’s website with their community then voting for a top 10 with the directors making personal visits to present a watch of their choice and a year-long commitment to watch them fly.
“The campaign is the perfect excuse to have new conversations outside their community too – across fashion, beauty, sport, technology, music, food and drink and media – and build interest and engagement with the brand. It has gone very well so far.”
Souter PR has been based in Wilmslow for the last two years and in business for 17. Other consumer brands in the portfolio include Roberts bakery, luxury travel operator TG Ski and hearing device manufacturers Starkey Hearing Technology.
The agency specialises in driving influential media and social coverage to help clients grow their companies.