Stockport based restaurant discount business Simard, trading as the The Gourmet Society and offering discounts to over 6,800 partner restaurants, has been acquired by a Dutch based company, DIDIX BV.
The details of the deal which also include sister company The Restaurant Choice are undisclosed but the owner Simon Leonard is being retained as both a shareholder and board member and will continue to work with the current 40 strong team.
The Gourmet Society runs a diners’ club which gives members offers such as two-for-one meals or 25% off the total bill. The Restaurant Choice, which Mr Leonard owns with Ged Cuthbert and Jennifer Goddard, sells vouchers which can be used in chains such as Nandos and Pizza Express.
The Gourmet Society will continue to trade under the same name and Mr Leonard will now look to expand in Europe:
“It’s an exciting development for The Gourmet Society and will take our strong offer into Europe. We are already working with over 6,700 partner restaurants across the UK, offering diners superb value, and this deal will pave the way for rolling out the model far and wide.”
Grant Thornton Corporate finance acted as lead advisors on the transaction.