TfGM extends Co-op Live partnership

Transport for Greater Manchester (TfGM) has announced it will extend its partnership with the Co-op Live arena enabling ticketholders to benefit from free Metrolink travel to reach events.

As part of Co-op Live’s ongoing commitment to sustainable travel and funded by the venue, attendees with a valid event ticket can use the Metrolink from four hours before, and up to four hours after (depending on the timing of each show). The integrated travel offering is now being extended until the end of July 2024, and remains active across all Metrolink fare zones.

The extension of the initiative comes as post-event data indicates that more fans are opting to use the Metrolink network rather than travelling by car, and as Co-op Live anticipates that over 1 million fans will take advantage of sustainable travel options over the next 12 months. It also follows the recent announcement that The Climate Pledge has joined Co-op Live as its official sustainability partner and as presenting partner for the newly developed CityLink walking route between the Etihad Campus and Manchester city centre.

Commenting on the initiative, Rebecca Kane Burton, Interim General Manager, Co-op Live, said:

“We are over the moon to see the positive results of our collaborative sustainable travel initiative with Transport for Greater Manchester, and very pleased to be able to extend the offer of integrated tram travel until the end of July 2024 as we look towards over 1M fans opting for sustainable travel options over the next 12 months.

“Alongside recent partnership announcements, it further cements our dedication to give back to the planet, to our local community, and to our fans, and I couldn’t be prouder to be working with such incredible businesses and organisations in doing just that.”

Fran Wilkinson, Customer and Growth Director at TfGM, said:

“We are delighted that we have been able to work with our partners at Co-op Live to extend this groundbreaking tram travel offer.

“More than 400,000 people have visited Co-op Live since the initiative was launched in April – with a third travelling by public transport. It’s great we can offer a safe, sustainable and quick way to get to the venue and we look forward to welcoming more concertgoers on board in July.”