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SK-area B2B PR agency FIG, has recorded a quarter of growth in the first three months of 2022, expanding its team, services and securing new client wins.
FIG has enhanced its offer with the appointment of its first Sales and Marketing Manager, Ali Sproson (pictured), who will work with clients to develop growth strategies as well as supporting the agency’s own success. Ali joins the agency with 25 years working in steel fabrication and motor sectors.
The Glossop-based firm has also welcomed its latest retained client, ADB Alarms Group. The Stoke-on-Trent based security solutions provider has tasked FIG to to develop an integrated campaign including web, social and email marketing and PR to support ADB’s expansion in the residential, commercial and public sectors.
The agency has also begun working with High Peak Borough Council and Staffordshire Moorlands District Council to design, create and distribute the glossy Local Food Guide to over 90,000 homes to help support the regional pub and restaurant sector as it recovers from two years of disruption.
Said managing director, Helen Duncan:
“Last year, FIG celebrated its 25th anniversary, and it is now embarking on an exciting new phase of growth which Ali will help to shape. We specialise in the manufacturing, industrial and technology sectors and look forward to applying this expertise for the benefit of ADB.”
The firm has also seen recognition of previous successes during the first quarter of 2022: FIG’s media relations campaign for national intelligent transport system manufacturer and supplier, SRL Traffic Systems, has recently been shortlisted for an award with the online publication PRmoment. The campaign has supported the firm to increase its turnover by 70% between 2019/20 and 2020/21 and supported its acquisition by 3i Infrastructure in December.