Shoppers in Stockport, Greater Manchester got something to enjoy with their morning cuppa thanks to another successful outdoor promotion masterminded by PinPointer.
They certainly took the biscuit. All 5,000 packets of them.
The event was part of a UK wide promotion from Belvita Biscuits, where one million packets were being handed out.
With Channel Four’s Kirsty and Phil, it’s ‘Location, Location, Location’ – but at PinPointer it’s all about Location DNA.
As company founder and managing director, Alison Bowcott-McGrath explained, nothing is left to chance: “Not only do we know the UK’s top promotional locations, we mine the data around them to deliver the demographic, footfall and customer insights that let brands build profits from places.
“Knowing the brand, knowing the location and matching both up to match the customer’s need – it’s why many towns like Stockport rely on PinPointer’s expertise.”
Graeme Vout, Stockport town centre’s growth manager said: “After a competitive tender process, Stockport MBC contracted PinPointer to exclusively manage our outdoor promotional space.
“They have brought many exciting events to the town recently that have made such an impact. The Belvita campaign is a great example. It wasn’t just the biscuits. There was classical piano music being played and we had so many customers commenting on how lovely that was to hear on a Friday morning,” he said.
Twelve years of knowledge and expertise has seen PinPointer work with clients including Virgin Media, Coca-Cola, E.ON Energy and Abel & Cole at outdoor locations across the UK and Ireland.
PinPointer handles everything from the location diary to commercial documentation, risk assessment and licensing.
Alison added: “As the UK’s number one places consultancy, PinPointer is all about using our expertise to bring brands, place managers and creative consultancies together to deliver the very best new opportunities to our high streets.