
Two Stockport manufacturers will join a new steering group aimed at strengthening support for other SME manufacturers in the North West to adopt new technologies.
Arden Dies and Firstplay Dietary Foods have joined the steering group behind the Made Smarter North West’s £2.5 million Government-backed technology adoption programme, and will help to shape the next phase of support as firms face growing pressure to adopt AI and automation. The group will help shape how Made Smarter supports SMEs to improve productivity, strengthen digital skills, modernise operations and better understand technologies.
The steering group is chaired by BAE Systems technology leader Iain Minton, and also includes representatives from other manufacturers across the region: Siemens, BEP Surface Technologies and Brainboxes; as well as Greater Manchester Combined Authority. Arden Dies and Firstplay Dietary Foods have both been recipients of the support from Made Smarter, and so have first-hand experience of the barriers and opportunities facing smaller businesses adopting digital technologies.
Since launching in 2019, Made Smarter North West has supported more than 2,400 manufacturers, developed 550 digital roadmaps, delivered 250 leadership and digital champions training interventions, and placed 85 digital interns into businesses.
Manufacturers supported through the programme have secured more than £8.1 million in matched funding, unlocking over £28.3 million of investment in technologies ranging from AI and ERP systems to robotics, automation and additive manufacturing. Together, these investments have helped create more than 1,900 jobs, upskill almost 3,500 roles, and contribute £287 million to the North West economy.
Sarah Poynter (left), Operations Director at Arden Dies, said:
“I see Made Smarter playing a really important role in making digital feel accessible rather than overwhelming. For SMEs like ours, it’s about having the right guidance and confidence to take the next step, build skills over time, stay competitive and modernise to remain sustainable for the future.”
Tom Fletcher (right), Managing Director of Firstplay Dietary Foods, said:
“Made Smarter has been instrumental in the growth and success of our business, so getting involved at a more strategic level to help other SME manufacturers benefit felt like the right thing to do.
“The steering board provides an opportunity to sense-check the direction of the programme, share real-world experiences, and make sure no businesses are left behind, particularly those operating in niche sectors like ours.”

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