Stockport-based branding and website specialists, Instilled, have delivered a new brand and e-commerce website for a UK care products manufacturer.
Instilled won a three way pitch in June 2020 to deliver the new brand and website, and the project has included business naming, logo design and brand creation. The Stockport team also developed a fully-automated e-commerce website for the care products manufacturer, incorporating a user sales funnel, online payment processing, stock management, automated ordering and shipping processing.
Nightingale Care Supplies will predominately be an online seller of Pressure Area Care mattresses, hoists and slings and PPE products to the Nursing Home and home caring sectors. The name was chosen because of it’s clear connections to healthcare both historically and today.
The branding was designed to be approachable and professional. The use of the flying bird icon, used throughout the branding, was included to help communicate the rapid ‘from click to customer’ ordering and delivery process.
Working collaboratively with the management team, Instilled produced all the product photography and illustrations ensuring that products benefits and technical innovations where made clear throughout the selling process.
A director at Nightingale Care Supplies commented on their work with Instilled on developing the new branding and website:
Our brief was simple. Develop a new brand that reflects the high quality of the products we manufacture and create a user friendly, fully automated ecommerce website. Instilled delivered without a single issue, to budget and beyond our expectations and their ongoing support is a real asset to our business.”