Stockport’s Christian based charity Retrak has put its faith in local company Trust who have designed and built a brand new website for Retrak that supports their work with street children around the world.
Retrak, whose aim is to create a world where no child is forced to live on the street, needed a new website that reflected the great work that they do. They needed a website where they can keep their news, case studies, stories and research up to date, all of which helps to inspire confidence in potential donators.
Stuart Bradley, MD at Trust said:
“There was a great connection between us and Retrak as their values-led work resonated with our values-based approach to branding. And when the client does something as worthwhile as Retrak, our work takes on an extra importance. In this instance the clarity of the story telling and the strategy behind the user journey were more important than ever. We’re proud to have helped Retrak in their mission.”
The new website’s easy navigation and content management system (CMS) means that visitors to the site can find information easily and importantly, be guided towards the key actions of donating and getting involved, all of which are vital to the long-term success of Retrak.
To fully understand the work of Retrak, Trust interviewed key people in the charity’s international team, engaging with colleagues across time zones in locations such as Malawi, Ethiopia and the USA, to ensure that their varying needs were considered, from start to finish.
From their base in Cheadle, Stockport, Retrak’s influence can be felt all across the world. They help thousands of children in Africa and their research is utilised by the UN and the US government. You can see the new website and support Retrak at www.retrak.org
To find out more about Trust, please visit www.madewithtrust.co.uk or contact Stuart on 0161408 0815 or stuart@madewithtrust.co.uk