Stockport agency Platform81 have won the digital account for the charitable bike ride, Tour de Manc.
Tour de Manc is a charitable sportive, run 100% by volunteers, using cycling as a force for good in Greater Manchester, raising significant funds for registered charities.
After having worked with founder Danny Franks on a previous project, Platform81 were the natural choice for the Tour de Manc team when it came to choose an agency to help ramp up the exposure of the ride and 2020 participants.
“Each year we have doubled in size and 2019 was no exception.
“We held our rock ard sportive with two distances, the 100mile “Full Manc” and 100km “Half Manc” on the first Sunday of May. The event was the best attended yet – by some margin and we only want 2020 to be even bigger!”
Initially the Stockport agencies Graphic Design team were approached to give the brand a more Mancunian feel which led to the redesign and build of a brand new website which would help motivate Mancunians to get on their bikes, get moving, and make a difference – either to their chosen charity or to their own wellbeing.
Platform81 have since cranked up the gears on the Tour de Manc’s social media channels in the lead up to 2020 ticketing already surpassing last year’s total of 670 riders with 776 pre-registrations in only 6 weeks. From those with early access they’re already over the half way point with 354 riders confirmed. *Ticketing is now open to the general public.
“Tour de Manc is a fantastic event, so when the opportunity arose we jumped at the chance of working with Danny, Tony and the team. The event has grown significantly over the years, and the ride is now becoming an event of note in the cycling calendar. We have really enjoyed developing the new website and establishing the brand and are excited by the prospect of the 2020 ride being the biggest by far”
For 2020, Tour de Manc have chosen Royal Manchester Children’s Hospital and HaTS, an independent charity which supports the patients and the families of the Haematology and Transplant unit located in The Christie Hospital in Manchester as its lead charities. Riders will also have the opportunity to ride for charities of their choice, seeing peddle power generate funds for a greater good.