With record numbers of Chinese Tourists visiting the North West, Peak Translations are helping businesses to offer a warm welcome and take advantage of this booming industry with a ‘China Ready’ package.
Since 2017, Chinese Tourism to the Manchester area has increased by 80% representing a huge opportunity to local businesses, particularly in the hospitality industry.
By providing businesses with China ready translated documentation, websites and a telephone service in the native language of Chinese Tourists, regional and local hotels and businesses can communicate directly with their foreign guests, making them feel welcome by communicating appropriately in their native language and reducing the reliance on third party organisations and tour operators.
Peak Translations managing director explains:
“I understand the significant and real opportunity Chinese Tourism offers Greater Manchester hotels and businesses.
“It’s important to us to help local businesses understand that communicating with customers in their native language doesn’t have to be an onerous task or expensive and can be achieved within a short time period.
“By offering high quality translated material, local north west businesses will be able to truly stand out from the crowd and access this ever growing market.”
Visit Britain reports that there has been a 38% increase in the number of Chinese visitors to the North since 2015, a growth rate higher than both London and the UK average and that “Chinese visitors appreciate ‘support’ in the form of Chinese language facilities.”
The Manchester – Beijing flight route has also grown faster than any other UK-China route, making it crucial for North West businesses to be China ready.