Stockport based On the Beach has expanded its latest multimedia campaign to sponsor hit TV show, Benidorm
On the Beach, the UK’s beach holiday specialist, is expanding its latest multimedia campaign, to become the sponsor of ITV’s award-winning TV show Benidorm.
This follows its successful ‘Lounge On’ TV advertising campaign, which shows how, from the moment you book with On the Beach, you are already in holiday mode. The campaign encourages customers to pick and mix their perfect beach holiday. The beach holiday specialist will become the lead sponsor of the show. Viewers will see a short ident at the start of each show and at each ad break.
The multimedia campaign, which focuses on the ease and simplicity of booking through the On the Beach website was created by the online travel agent’s creative agency, St Luke’s, with media agency the7stars leading the media campaign.
Alistair Daly, Chief Marketing Officer at On the Beach comments:
“This is such a fantastic opportunity for On the Beach and we hope viewers enjoy our ads. Benidorm is ITV’s most successful sitcom, so we are delighted to be associated with such an iconic show. Not only is Benidorm a successful TV show, it also remains an incredibly popular destination for sun-seeking Brits and we expect it to remain that way for many years to come.”
Founded in 2004, On the Beach is the UK’s leading beach holiday specialist. With more than 60 million website visitors this year, over one million customers found, booked and enjoyed their holiday through On the Beach.